The report of the Inter-American Development Bank (IDB) and Finnovista carried out in 2018, states that in Latin America there were 1,166 Fintech startups up to that time. The most outstanding segments were: Payments and remittances, with 285 Fintech startups, representing 24% of the total; Loans, 208 startups (18%); and Business Finance Management, reached 181 ventures, which represent 15% of the total.
Currently, the economy is oriented towards technology and the digitization of processes, and in this environment, startups are gaining more market segments, which is why Alterpraxis points out that it is essential to consolidate the pattern of positioning their brands through various keys One is to build trust in users and potential consumers through compelling and engaging storytelling that tells of your success stories.
The Social Listening service provided by Alterpraxis is another tool to strengthen brands, since it considers data from the current social environment.
The analysis of the market context and the challenges of conversations in social networks is related to the previous point, as it offers information from which relevant decisions can be made to stimulate a business.
Alterpraxis provides advice that guides startups towards a more promising future by generating the bases of brand recognition, positioning of the management team, and helping to attract potential investors to accelerate their expansion in the short and medium term.