WhatsApp Business is quite useful for businesses and entrepreneurs. Therefore, we tell you everything you need to know to use it in this note!
WhatsApp It is slowly becoming the most widely used messaging application in the world and one way to connect with customers easily is by using a means of communication that they already have. That is why Facebook decided a few years ago to launch whatsapp business, a variant of the application that is mainly aimed at merchants and entrepreneurs. But… How does it work and what is the difference with the normal one? We tell you everything in Geek culture.
What is WhatsApp Business?
First and foremost, you have to know what it is WhatsAppBusiness. This is a free version of WhatsApp specially designed for businesses to communicate with their customers. Since most people already have installed WhatsApp, whatsapp business It is designed exclusively so that customers can contact their favorite businesses through the same platform.
WhatsApp Business features
The biggest difference between WhatsApp normal and whatsapp business is that the latter has many more tools related to a business, and that they are of great help to any entrepreneur or merchant. The most obvious is that we set up a business account.
The user profile in WhatsApp It’s quite simple, we only have the photo, the phone, the status and, in case you have it activated, the time of last connection. Whereas in whatsapp business, we can put together a complete company profile. we can add business hours, company website, a message describing the business, the business name, address and phone number, and finally a profile image.
One drawback is that proper names cannot be used on the business account. It is mandatory to put a company name and it has to follow the guidelines of WhatsApp, which clarify which words and characters are allowed and which are not. This is a bit tricky if the company name has your name on it, but you can get around it by getting your heads around and finding a creative way to put the name.
Another feature is that you can get in touch personally with each client. Customers always look for a very personal contact when connecting with a company and whatsapp business It allows to give personalized attention to each client. There are many questions that a bot automated can not respond, so it is interesting to have the opportunity to see each chat with each client.
A function more focused on the sale of products is the possibility of putting them in a kind of catalog. whatsapp business offers this option of being able to create your own catalog of services or products with their respective prices. This allows customers to know a little about what the business offers and at what price it does.
whatsapp business It also has a feature that many would like to be able to use: automated messages. If a business is busy enough, it may not respond to all messages as soon as they are sent. So the application allows the business to build your own automated message so that it is sent when a client gets in touch.
Another quite important function for busy businesses is the possibility of having rquick answers. whatsapp business It allows you to organize responses that are likely to be repeated and all you have to do is select it and it will be sent as if it were a message you just wrote.
Something you can also do is put labels on chats to categorize customers. This allows you to have control of several things, if you know how to use it in the correct way. You can select several labels of different colors and give them a name, then select a chat and choose which label to put on it. Some recommendations of these labels is to put things like pending payment, complete, pending delivery, new customer or new order.
whatsapp business, as we already mentioned, does not have any type of surcharge and is aimed at small businesses that want to keep in touch with their customers. This version of the application has many advantages and one of the main ones is that your personal contacts do not mix with your business ones, so your personal and work life are separated once you finish working.