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In the midst of the Covid-19 pandemic, the film industry was one of the most affected by the confinement derived from the pandemic.
In Mexico, the film industry registered losses of up to 14 thousand 600 million pesos only in 2020.
Through his Instagram account, a young content creator shared a hack with which, according to what he says, you can spend less on a trip to the movies, this being one of the activities where the most expenses are generated by consumers themselves.
Communication through social networks is vital for young people today, being one of the main channels of interaction around the world.
And it is that we must not forget that, as a result of the pandemic, the only way of communication was digital, where platforms such as WhatsApp, Zoom, Google Meets, among others, functioned as a meeting point between people, be it friends, family, co-workers, etc.
In this scenario, according to data from a study carried out by Eurostatin which it shows the percentage of the population that made calls or video calls During 2020, the year of the pandemic, Spain registered approximately 78 percent, Italy 65 percent, Sweden 73 percent, the United Kingdom 52 percent, Portugal 55 percent, among others where video calls They showed their effectiveness in their day to day.
These data make it clear that digitization not only gained a foothold, but also experienced significant growth to such an extent that it became the tool to face the challenges of a health emergency.
The arrival of the pandemic took everyone by surprise, bringing with it a long list of effects that, to this day, many of them have not recovered.
Several companies were even forced to close permanently, while others registered multimillion-dollar losses. In the midst of this scenario, The film industry was one of the most affected by the confinement derived from the pandemic.
It is estimated that, according to data from the National Chamber of the Film Industry (Canacine)only in Mexico were losses of up to 14 thousand 600 million pesos only in 2020.
Today, of course, the situation is much more different compared to what was experienced in 2020 and much of 2021, where the closure of movie theaters had a considerable impact on the industry itself as well as on consumers.
Remember that for a trip to the movies, on average, you can spend between 300 and 400 pesos. strings like Cinépolis and Cinemex have box office prices ranging from 87.00 to 110.00 pesos or even more.
Now, on Instagram, a young man has decided to share a hack with which, he assures, you can “spend less on your trip to the movies.” According to what he says, this only applies to Cinépolis and only on Wednesdays and the cost is 134 pesos accompanied by one more person.
Without a doubt, more and more consumers are looking to spend less, especially in times when prices have risen greatly due to inflation. In addition, after the movie theaters were closed for more than a year, the experience for lovers of the so-called “seventh art” is vital, which is why, for any relevant release, tickets usually sell out.
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